Search this site. Intro to Gmail. Organizing Your Gmail. Become a Gmail Ninja. Handling Spam in Gmail. Google Contacts. Deleting Cached Contacts. But there are also some gray areas you should avoid, too. But this subject line seems conveniently misleading. The problem? The reader is left feeling like they got a better deal from the error, and the subject enticed them to open the message. This is a grey area tactic you should avoid.
Remember, Russel can afford to take that risk. This email is falsely credited to the UK government. Shady practices like this are illegal and should be avoided at all costs. It could be the name of an individual, your company name, or a combination of the two.
Whichever you choose for your own brand, shoot for memorability and consistency. You legally must include your physical address. That can be your current street address, a post office box that has been registered with the U.
Postal Service, or a private mailbox registered with a commercial mail receiving agency established under Postal Service regulations. This is usually just above your Unsubscribe button at the bottom of your email campaign:. You definitely need to add your own address, too. We already touched on the importance of adding an Unsubscribe button. No matter how valuable you think your email campaigns are, you still need to give your subscribers a way out.
Because you should use these unsubscribes as an opportunity to boost your engagement rates in the future. With that information, you can start customizing your email campaigns to prevent similar subscribers from leaving your newsletter. Some spam filters are triggered by specific words in the subject line or the body of the email.
Some spam trigger words are:. Your email provider may have a built-in tool that checks your emails for spam trigger words before sending it. Keep in mind that the above trigger words are common examples. They may not be specific to your email service provider, however.
So be sure to contact your provider directly to see if certain words trigger spam flags. Make a list of words to avoid in your subject line as your crafting your email copy. Text-only emails are the kinds that you typically send to friends and family. However, you may want to send HTML emails from your business.
That way, you can include some branding elements that make your emails more memorable and helps with engagement. See how simple it is? We include our logo at the top for brand recognition, but most of the email is text. This makes the email scannable and reminds subscribers about the benefits of being on our email list. Alright, so all of this information has been awesome. Finally, because more people are engaging with your email campaigns, deliverability rates will increase.
Sign up for your risk-free OptinMonster account today! This lets you try out the lead verification system at zero risk. You need to use OptinMonster to target the right audience to your email list. Fortunately, we make that ridiculously simple. You have SO many options for targeting your ideal buyer persona, including:.
But then we also have a list of triggers that help you identify the right subscribers by their interactions with your site. So you could show your optin campaigns after a user has scrolled a certain length of your blog content, for example. Or you could trigger campaigns based on which social media platform your user is coming from. That will reduce the chance of your emails getting marked as spam and increase your engagement rates.
Another way you can use OptinMonster to prevent your emails from going to spam is to use our double optin feature. A double optin asks your users to confirm that they would like to be added to your email list after they optin.
It looks something like this:. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. Smart Home. Social Media. More Button Icon Circle with three vertical dots. It indicates a way to see more nav menu items inside the site menu by triggering the side menu to open and close. Devon Delfino. What happened?
Each email will include a label at the top that explains why Gmail sent it to Spam. In multiple cases, Google's Gmail account on Twitter responded to people who complained about the issue and pointed them to this link with tips on how to avoid this issue. Among the tips: In your Spam filter, mark legitimate emails as "Not spam.
One good idea is, on the desktop version of Gmail, to select the email you want to make sure always goes to your Inbox. Then click on the three vertically oriented dots at the top of the page and click "Filter messages like these. Which means that until further notice, it would be wise to check your Spam filter regularly to make sure you don't miss anything important. Facebook Twitter Email. Check your Gmail Spam folder now: My Inbox went haywire, blocking 85 legitimate emails in 30 days.
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