The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well. Alphabet's wordmark has a similarly unadorned look, and this update makes the two companies' design language fall more inline.
As Google's video introducing the new logo notes, the wordmark has been evolving ever since it was created in But this is easily its biggest change since , when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more, with today's update representing a huge leap.
In addition to changing up the wordmark, Google is also changing the tiny "g" logo that you see on browser tabs. It's now going to be an uppercase "G" that's striped in all four of Google's colors.
Google says that the new design will be rolling out across all of its products soon — in fact, it's already on Google's homepage, with a cute animation that wipes away the old logo and draws in the new one. So why did Google decide to make the change? In a blog post, Google discusses how much technology has changed how we interact with its products and with the internet at large. It doesn't really settle on a specific reason that a redesign was needed, but it says that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer — it's a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser.
Google writes that its new logo is meant to reflect "this reality and [show] you when the Google magic is working for you, even on the tiniest screens. Making the logo look good on small screens seems to have been a major consideration. She adds a smiling mouth, though, to represent "happy" results and a positive search experience.
The logo floats on the search page, which they knew was going to be clean and mostly white. This iteration also started a discussion regarding how many colors Google wanted and what kind of color progression would work.
Google No. Topics magazine While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves. In , Google started playing with the Google Doodle -- a temporary modification of the traditional Google logo. The first Google Doodle originated in -- before the company was technically even a company.
Page and Sergey were attending the Burning Man festival. As a kind of "out of office" message, they put a stick figure drawing behind the logo's second O. Users loved it so much that they appointed Dennis "chief doodler.
Today, doodles are often used to commemorate holidays, special occasions, and birthdays of scientists, thinkers, artists, and other important people.
But as time has gone on, they've become more and more global and creative. For example, on September 1, , this Doodle celebrated the first day of school or mourned it, depending on who you ask. To decide which events, figures, or topics get doodles, a team gets together periodically to brainstorm.
Doodle ideas can also come from Google users. After an idea or doodle pitch gets the green light, the actual doodles are designed by illustrators and engineers. Google reported in that they'd launched more than 2, doodles for various homepages around the world. While Google hasn't shared more recent stats on its doodles, PRI noted that they'd climbed over 4, by Google has continued to embrace doodles with a verified Twitter account devoted to updating its audience about newly-published doodles.
The account has over , followers. Google also invites people to submit ideas for doodles at proposals google. There's more than meets the eye to Google's logo. As people and technology evolve, the design has too. At the rate things are changing, we'll probably see a new version in a few years. Originally published Jun 4, PM, updated July 12 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software.
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